10 Mistakes Businesses Make When Selling online - Selling products on Amazon, Flipkart, Blinkit, IndiaMart

Anchit Goel
Sep 12
2 min read

Selling on Amazon, Flipkart, Blinkit, Zepto and other marketplaces is the fastest way to grow in India’s booming e-commerce sector (worth $147B+ in 2024 – Statista). But many small businesses get stuck because of avoidable mistakes.

Here are the 10 most common mistakes - and how MGrow Consulting helps you avoid them.

1. Listing on the Wrong Platform

Not all platforms suit every business. For example, packaged FMCG works better on Blinkit than on Flipkart. Selling everywhere without strategy leads to wasted effort.

👉 MGrow identifies the right platforms for your products and audience.

2. Uploading All SKUs Everywhere

Some sellers flood marketplaces with every SKU they have. This dilutes performance, confuses algorithms, and hurts margins.

👉 We help you select high-potential SKUs for each platform.

3. Poor Product Titles & Keywords

Marketplace search runs on keywords. If your listings don’t include what buyers are actually searching, your products won’t show up.

👉 MGrow does keyword research & SEO so your products rank higher.

4. Weak Product Images & Content

Low-resolution images and generic descriptions make buyers doubt authenticity. Remember: first impression = last impression.

👉 We create premium photos, infographics, and persuasive content that convert views into sales.

5. Wrong Pricing Strategy

Shoppers compare prices across platforms and time. Mispriced products either kill sales or slash profits.

👉 MGrow builds dynamic pricing and event calendar strategies so you win in sales seasons without losing margins.

6. Ignoring Reviews & Ratings

Bad reviews directly reduce visibility. Not addressing customer complaints damages trust permanently.

👉 We monitor reviews, build reputation strategies, and encourage positive ratings.

7. Mismanaging Ads & Budgets | How to sell products on Amazon, Flipkart etc

Random ads drain money fast. Many small businesses run ads without tracking ROI.

👉 MGrow sets up smart bidding strategies—spending less, earning more.

8. Poor Inventory Planning

Stockouts lower your search ranking; overstock ties up working capital. Both hurt growth.

👉 We forecast demand and align your inventory with platform algorithms.

9. Neglecting Platform Policies

Amazon/Flipkart penalties or suspensions for non-compliance can wipe out months of effort.👉 We keep you compliant with category rules, GST, and platform policies.